Christine Belle – Sponsorship & Business Development Director

Formerly the Marketing Coordinator for Capital Newspapers and a Project Coordinator at Concept Productions, Inc., Christine has more than 15 years of experience in project management. She has developed longstanding relationships with local and national businesses and non-profits, helping them to strengthen their brands in Madison area marketplace. Her other areas of expertise are customer service and client management, budgeting, creating project parameters and deadlines and negotiating sponsorship rates and services. Christine pays close attention to our sponsors’ needs and helps them communicate strong messages through the unique opportunities our events offer. At Purple Door Productions, Christine:

• Identifies potential sponsors
• Creates individualized sponsorship packages designed to meet the marketing goals of each client.
• Works closely with the marketing team on sponsorship fulfillment.
• Secures media support and sponsorship.
• Follows through with sponsorships to guarantee that contracts are fulfilled.
• Establishes and maintains relationships with returning, new and perspective sponsors.
• Assists with development and implementation of each sponsorship as it pertains to every event concept.
• Identifies and consults with clients and sponsors on cross promotional opportunities.
• Assists marketing with raising funds and community awareness of the Madison Festivals, Inc. brand and/or those of any other collaborating organizations that MFI may be affiliated with.  
• Analyzes and allocates sponsorship dollars for maximum effectiveness.